How do you show that no matter what you're into, there's a good chance It's on Prime? How about a moutacheioed teenage girl. And a few moustacheioed icons. And an unfortunately moustache-less (for now) director, Olivia Wilde.
This is the premise for 'Tache', the debut spot for Amazon Prime's first ever global campaign. It first aired during the 2023 Oscars.
How do you show that there’s more to Dubai than influencers sipping prosecco on the beach? With 5 Hollywood films (ahem, trailers) in different styles, running in 27 countries.
And we turned their website into an entertainment portal.
Directed by Craig Gillespie @MJZ
Photography by Aidan Monaghan
Warning: vegetables were harmed in the making of this campaign.
Plant-Based gets a bad rep. People think it’s boring and bland. We wanted to put and end to this perception. So we crushed it...
Directed by Scott Lyon @ Rogue Films
Directed by Andreas Nilsson @ Biscuit
Directed by Michael Spiccia @ MJZ
We turned the idea of a great night on its head, by swapping nightlife antics for bedtime behaviour. Introducing the IKEA Nightclub.
Directed by Juan Cabral @ MJZ
Christmas 2022. Times are tough. You can almost smell the recession in the air.
But what if you discovered you could get everyone you loved amazing designer gifts for ridiculously low prices?
You’d feel like you had really nailed it.
Directed by Max Siedentopf @ Riff Raff
The last person you want to see or hear about after a breakup is your ex. But what happens when you still share a Prime account?
Directed by Michael Spiccia @MJZ
There’s nothing more soothing than the sweet aroma of KFC gravy.
So we turned it into a candle.
Checking out portfolios can be pretty stressful.
So take the chance to relax, de-stress and unwind to the soothing sounds of KFC.
Try it yourself at http://kfchill.co.uk (it works! seriously)
Research shows that UK mothers still feel watched and judged when feeding in public.
This was a celebration of every woman’s right to decide how and where they feed their children without feeling guilty or embarrassed about their parenting choices.
But why stop with one boob. We then partnered with Elvie to take #Freethefeed to the next level, this time with 5 inflatable breasts displayed around London rooftops to represent a wide and diverse range of mums.
We won the pitch and wrote the launch campaign for Lumo, a new fully electric train - and 100% free from flight-shame.
Directed by The Bobbsey Twins of Homicide
Going to IKEA. Let’s be honest, it can be hell on earth.
But what if IKEA coworkers could happily take care of all the unpleasant bits for you?
Directed by the Layzell Bros @ Blinkink
To promote a new natural cereal, we decided to show the people behind it. Or should we say, the animals.
When life gives you KFC gravy, you partner with a professional mixologist and make recipes for Gravy Cocktails.
Directed by Oscar Hudson @ Pulse
To show how IKEA’s endless textile combinations help you express yourself at home, we partnered with acclaimed indie pop band Teleman to make a full length music video where fabrics changed to the beat of the music.
And we got to play with a few dogs.
With an abundance of quality chicken for such small prices, KFC’s logic defying value offers will have you shouting: ‘What The Cluck?!’
Directed by ManvsMachine @Friend
Directed by The Glue Society @ Biscuit
We created a series of real-life, giant dreamy sculptures made entirely from IKEA’s sleep catalogue.
Truly the stuff dreams are made of.
We took to the streets of NYC and highjacked their iconic water tanks to highlight the issue of water disparity.
And, for film, we used the metaphor of watercolour to show how water has the power to transform lives.
Each frame in the animation was individually hand-painted in watercolour. And we’re selling the individual frames online to raise further funds for Water.org
Directed by Jake Nava @ Cherry
Mums across the UK were being criticised and banned for showing up in sleepwear at school gates and supermarkets.
So we decided to show them a little support… in the form of Mother’s first ever car ad.
The big celebrations – think Christmas, birthdays – are great, but rare. This campaign for IKEA encourages people to celebrate the smaller everyday things that give us joy all year long.
Director: Patrick Daughters @ Gorgeous
As part of the campaign, we also made some stop-motion social films. You can find them here.
Sure, everyone knows about Christmas. But have you heard about “Read a book in the bathtub day”? Introducing our calendar of obscure celebratory dates.
Directed by Mark Denton
Print Campaign Photographed by Catherine Losing
Illustrations by Al Murphy
Nokia phones are known to be reliable, long lasting and pretty much indestructible. A bit like a lifelong friendship.